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IHA - International Housewares Association: The Home Authority
Web: www.housewares.org | Ph: 847-292-4200 | Fax: 847-292-4211
New Product Showcase/
Buyer Innovation Alert
Expose Your New Products to Buyers and
News Media using the New Product Showcase
Cost: $250 per single
item displayed
View detailed instructions & information before you enter
Entry deadline is February
23, 2009
To begin, type your company name below:

Located inside the limited-access Buyers Clubs, the showcase of new products is
seen by a captive audience of buyers—and not your competitors.
23,000
Buyers
Eighty percent of buyers surveyed said they planned to visit the showcases.
175
Million Consumers
As many as 42% of the companies participating in the New Product
Showcases have
been featured in print and TV coverage of the Show.
New Product Showcase Entries Include:
Your product displayed
in the Showcase:
Products are featured according to category in one of the three Show halls.
Pre-Show
Buyer Alert:
Buyers are informed of your product before the Show via
email.
Buyer
Leads:
Buyers are able to scan products in each of the showcases.
Year-Round Exposure:
Your products will be featured throughout the year at
www.housewares.org
For more information:
, IHA Marketing & Recruiting Coordinator, 847-692-0135.
Note: IHA reserves the right to assess and approve entries based
on criteria and space
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